Social Media rigidity

CYCBTH | July, 2012

While the whole world has been blown by the boom of social media and it has been widely accepted that social media "provides tremendous opportunity for business" but still Fortune 500 CEOs ignore social media presence. A recent study conducted by CEO.com has revealed that 70 per cent of Fortune 500 CEOs are not connected to any social network. Only 19 Fortune 500 CEOs have an account on Twitter. Currently LinkedIn favors many CEOs at 25.9 percent, and Facebook falls in second place at a 7.6 percent presence from CEOs. The study has also warned that CEOs need to step into the limelight of social media if they want to see their companies grow successfully.

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